Zoom Meeting Link will be sent via email after registration. Digital natives are already intuitively consuming and creating video, but understanding how to connect human emotion to a brand can still be a challenge. The difference between a good strategy and a good story is in how effectively it is told.
This webinar will feature the process of visual storytelling and the ascendancy (and primacy) of video in the modern marketing world.
Whether you are taking your first steps to making video content or currently creating video campaigns, this talk will shed insight on the changes behind the video advertising industry and provide new tips to bolster your video making skills - from an iPhone to professional equipment.
The Ad Club of the Great Lakes Bay Region is proud to feature Owen Lang from Gigawatt Group of Baltimore.
Owen has spent the past two decades investigating the ins and outs of the visual narrative for some of the largest businesses, ad agencies and television networks in the world. From movies to television commercials to strategic campaigns, his award-winning work spans the realm of multi-platform storytelling.
