• October 27, 2022
  • 9:00 AM - 4:00 PM
  • The Botanic Garden at Historic Barns Park, 1490 Red Drive, Traverse City, MI 49684


  • Available to AAF (Ad Club) Members. This ticket rate includes bus transportation to TC, venue, and food (light breakfast, lunch, and light dinner).
  • Available to AAF (Ad Club) Members. This ticket rate includes venue and food (light breakfast, lunch, and light dinner).
  • Available to attendees that are not currently members of the Great Lakes Bay Ad Club. This ticket rate includes venue and food (light breakfast, lunch, and light dinner).

Registration is closed

A beautiful fall day in Traverse City, full of inspiration and insights from two, nationally recognized, advertising creatives. Welcome to Adtober! It's the first and only event of its kind in Traverse City - a one-day, in-person, creative retreat guaranteed to spark (or re-spark) that creative flame. And it's brought to you by the Great Lakes Bay Region Ad Club—representing advertising professionals throughout Central and Northern Michigan.


Mike Corbeille, A self-described, highly caffeinated, award-winning Creative Director, Mike recently served as Executive Creative Director with Quicken Loans. Mike has overseen creative ideation and teams for regional, national and global brands. He was lead creative on four Super Bowl spots, two of which won 1st place in the USA Today Admeter. Mike recently opened an amazing, family owned and operated BBQ restaurant. He promises to share some great stories, insights, and—who knows?!—maybe some ribs too!

Bill McKendry, Author, agency founder and entrepreneur, Bill is a leading authority on nonprofit marketing. He is the chief creative officer at HAVEN | a creative hub and the founder of the nonprofit organization, Do More Good®. In his workshop, Good to Growth | Practical Marketing IDEAS for Nonprofits, Bill will provide insights and tips from his over thirty-five years of helping nonprofit organizations expand their missions through more effective communications. Bill was inducted into the American Advertising Federation’s (AAF) National Hall of Achievement for his work on behalf of nonprofits.


7 am - Meet at The Tridge in Midland (if using bus transportation provided by the ad club.) We have a 52-passenger van booked!

9:30 am - Arrive at the Botanic Garden in Traverse City, MI

9:30 - 10 am - Coffee and connecting with creatives 

10 am - Presentation by Mike Corbeille

12 - 1 pm - Lunch (provided)

1 - 3 pm - Presentation by Bill McKendry

3 - 4 pm Wrap up

4 pm - Depart for Midland

4 - 5pm - Afterglow at Earthen Ales (for TC attendees or those not taking the bus...1st drink FREE)

6:30 pm - Anticipated arrival time back to The Tridge 

Come recharge your creative batteries, connect with other ad professionals, and enjoy the serene surroundings of the Botanic Garden at Historic Barns Park.

Attendance is limited! 

Ticket information - 

Great Lakes Bay Region Attendees (Bus Transportation Included):

*         AAF Member: $145

*         Non-Member: $165

*         Student: $60

Traverse City Attendees:

*         AAF Member: $95 

*         Non-Member: $115

*         Student: $60

Attendee rates include transportation (GLBR attendees), venue, and lunch

More information, such as bus transportation details, will be provided in an email leading up to the event.

© American Advertising Federation - Great Lakes Bay