Why Mulitimedia Matters

  • June 12, 2013
  • 11:30 AM - 1:00 PM
  • Double Tree Hotel 1 Wenonah Park Pl, Bay City, Michigan 48708
Join us for a speaker luncheon with Lindsay Blackwell, “Visual Storytelling: Why Multimedia Matters”.

Instagram, Facebook Timeline, and the ever-rising popularity of Pinterest… as the social web evolves, our visual experiences become more and more critical. In social media’s changing landscape, brands find traction by creating strong visual identities through bold graphics, multimedia updates, and strategic design. In this session, we’ll discuss strategies for effective visual storytelling across a variety of social platforms.

Lindsay Blackwell, Fluency Media’s Assistant Director of Social Media, is a prominent voice in the field of social media. With a focus on storytelling and interactive dialogue, Lindsay creates, implements, and monitors comprehensive social media strategies and compelling social campaigns for clients.

Lindsay holds a BA in English and Linguistics from the University of Michigan, where she earned High Honors in Linguistics for her thesis on narrative structure in computer-mediated communication, based on original research. Lindsay’s background in discourse analysis and passion for the digital space have informed her interest and abilities in new media marketing, which she showcased in 2011 with the creation of the “Dear Lisa Rudgers” campaign. The campaign revolved around http:// www.dearlisarudgers.com/ and has seen over 50,000 unique visitors from 100 countries around the globe.
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